A step-to-step guide is what you need to create your own Facebook page to help your restaurant thrive and flourish.
As the world becomes technologically advanced by each passing day, we are moving towards a cyber controlled future. With the development of new technologies and the revolution in ideas, people are getting a much easier lifestyle with the help of different platforms provided to us. One of these platforms is social media. Social media has connected us with the most out-of-reach people, and is somewhat, a major part of our lifestyles today.
One of the giants of social media is Facebook. Founded in 2004, this social networking platform has evolved with time and has become of the most important tools of our lives. Regardless that you are an individual struggling through life, or a thriving entrepreneur, Facebook is being used by everyone.
For companies, Facebook is a major social marketing platform. It can present your services and product to a larger audience. Different online shopping giants started their journey from being a simple Facebook application. Facebook offers you a chance to engage people to use what you offer. For businesses, such as restaurants, Facebook can attract a lot of customers.
Creating a Facebook page for a restaurant can help you show what services you have to offer. The exciting and satisfying meals you have, can be revealed to the world and this helps you in running a successful social marketing campaign, with just a simple page.
However, most novice restaurant owners are not properly aware of the importance of a Facebook page and the steps they need to follow to make one. Moving on, let us talk about a step-to-step guide on how to make a Facebook page for a restaurant, starting with its importance.
Do restaurants need Facebook page?
Let us get straight to the point; a Facebook page can help you market your products to a larger audience and in a better way. Have you tried a new idea or an innovative style to make pasta? Post the latest updates on your page and people will be rushing in to try the new thing. If they like it, they will surely provide a positive review, which will spread your services to even more people. Your Facebook page is a platform to represent your brand and your services.
It helps you to show your point-of-view to the people. For a restaurant owner, it will be a platform to show people how food, healthy food in particular, is important to you and how you take in account the health of your customers. This will promote customer loyalty in your existing customers and increase your chances to have potential customers through your Facebook page.
The 8 steps to create a Facebook page
1. Create a Page Site:
First of all, you need to open your website browser and go to Facebook’s ‘Create a Site’ link in order to start the process. Go to http://facebook.com/pages and click on the ‘Create Page’ button near the top of your browser screen.
2. Choose Your Niche:
Now you need to pick the niche of your page. Click on the ‘Local Business or Place’ option for your Facebook page type. You will see this option in the upper left corner of the page.
3. Get Started:
Then, you need to fill in the location section of your restaurant. If you have more than a single branch, make sure that you provide locations for all or the oldest one. Accept the ‘Terms and Conditions’ of Facebook (after reading them) and then click on ‘Get Started’.
4. Log In:
Next, you need to log in to your Facebook account. Remember, if you do not have a Facebook account, you need to create one. You can create a Facebook Business Account by entering your email, a password and your date of birth and signing in.
5. Profile Picture:
Then, open your page and upload a profile picture in order to represent the niche of your restaurant. This should be your logo.
6. About Us:
The most important part is to fill in the ‘About’ section. Give a description about the restaurant, its birth, your mission, types of dishes you serve and the atmosphere. You can also add other social networking links.
7. Page Link:
Next, you need to pick a link name for your restaurant Facebook page. Give your restaurant an easy-to-type web link and if you can use the name of the restaurant in it, it would be better.
8. Build Audience:
There will be an option ‘Build Audience’ on top of the page. Click on it and then ‘Invite Friends’ in order to spread the news that your restaurant is now officially on Facebook. You can also import contacts through your email by click on the ‘Invite Email Contacts’ button.
Use the applications provided to you by Facebook and make sure that they can help you in promoting your page, for example, you can put tabs for Reservations and Reviews.
Customize Fan Page:
Make sure that you put tabs on your fan page which differentiate you from your competitors. Use different pictures, add informational tips etc. so your restaurant stands out.
Be Active and Vigilant:
The biggest move is to stay attentive. Nobody would like to visit a page which does not update its content every day. People need something new to read every morning. Give them your updated meals, newest addition to the kitchen or new tips to read to keep them interested.
With the above mentioned steps, you will be able to create a Facebook page for your restaurant in a few minutes. Using a Facebook page can help you, regardless that you are running a restaurant or you are just a struggling freelance writer. This social networking platform has provided opportunities for everyone to thrive in their niche. So, if you want a greater exposure of your business, through a successful social marketing campaign, creating a Facebook page for your business can be the easiest and the cheapest way to do so.