The following are the 10 best practices for Facebook marketing for restaurants to increase their sales fast.
Although it may seem like anyone can manage a Facebook business page and do social media marketing without knowledge and experience in the field, I assure you that it is not as simple as shooting fish in a barrel.
It’s one thing to open a Facebook page, but quite another to do Facebook marketing for restaurants properly and get customers to your business. Of course, as an aspiring forketer you will study hard, learn the principles of social media marketing and be able to to dive into the world of Facebook advertising without any problem.
Frankly it’s impossible to explain in just one article how to create a successful Facebook page for your restaurant. That’s why I recommend you gulp down this Facebook marketing book (YES, you need it!) by Jan Zimmerman – the creator of the step-by-step approach to Facebook marketing that has sold over 15,000 online training programs – to provide yourself with the necessary expertise to attract more customers from the social media platform.
Now let’s see the 10 best practices to do Facebook marketing for your restaurants.
10 best practices for marketing on Facebook
The following are not simply the best practices; rather, I would define these as the must-do tasks on Facebook. If you overlook one of the following you will hardly have success with social media marketing. Read it carefully and begin to engage your customers.
1. Be transparent
Honesty is always rewarded, especially in the world of social media marketing. Don’t think for a single moment that you can open a Facebook page and simply clean off all the negative reviews or things left by your customers you’re not keen on. No one expects a restaurant to always be perfect, but a sincere response is what differentiates a successful restaurant from a bad one.
In addition, deleting a comment will not only anger the unhappy customer even more, but will also push them to leave more negative comments on your page as well as on forums, generating a bad viral word of mouth. Filtering out negative feedback demonstrates your fear and inability to handle criticism.
2. You must respond
If a customer addresses a comment or complaint to you, what do you do? Do you turn your back on them? Certainly not! Similarly, on Facebook you should behave as in the “real” world. You must respond to your customers if you want to engage them.
Be sure to promptly respond and acknowledge when clients take the time to post on your Facebook page, even if it’s just to say thank you for a positive feedback. Never, and I say never, underestimate the effectiveness and power of the word ‘thanks’.
3. Show off your food
Every businessman should blow their own trumpet, and thanks to the infinitive power of social media marketing it is getting easier to do exactly that. Post pictures of your dishes like smart restaurant managers do. Those “food porn” photographs are sure to make people salivate and bring them to the threshold of your restaurant.
Learn how to photograph food with your camera or smartphone.
4. Be consistent both online and offline
Imagine you begin a relation with someone on the net or phone. You never have met them, but you’ve seen many pictures and they looked beautiful and sexy. Then, the day you meet this person there is no trace of the sexy angel you had seen on the pictures. How would you feel?
Since you are an aspiring perfect restaurant manager, you don’t want people to get one idea of your restaurant on Facebook and see a different place when they show up for dinner. It can be difficult to do, but it’s crucial to ensure that the information put out is accurate and consistent across all channels, whether they be social media platforms or in person.
Don’t create false expectations and be sure to appear on Facebook exactly like you are in the real world.
5. Target consumers with Facebook ads
Facebook ads are as accurate as an infallible sniper. You should aim at the right target by setting up a few things on your campaign. An amazing feature allows you to target consumers based on zip codes.
Yes, you’ve got that right!
This means that you can target an ad at those who live within walking distance of your restaurant. There are many other powerful tricks able to attract more customers to your restaurant and increase sales.
I suggest that you read this book and start to learn how to use Facebook ads to boost your revenue now.
6. Have an editorial calendar
“Today I’m gonna publish a recipe, tomorrow… well… maybe a picture of the terrace, and the next day… we’ll see.” That “we’ll see” kills a myriad of businesses every day. If you really want to do social media marketing on Facebook as well as marketing in general, forget about that “we’ll see.”
You must have an editorial plan. You must know what you are going to publish next week, and next month. All of your posts must be bound by a common thread of narration. They must follow a certain logic.
7. Ask questions
Questions are a great way to boost Facebook engagement. Your customers will feel heard and you’ll learn many things about them.
Define the kinds of questions you want to ask and post them on a regular basis (don’t bombard them daily). Good examples of questions you may address are:
- What’s your favorite type of food or dish?
- What kind of drink do you prefer when you dine in a restaurant: water, beer, soft drinks, fresh juices or wine?
- What your favorite pizza?
The key is to ask those questions that will encourage your customers to join the conversation.
8. Exploit the power of video (even if they are not perfect)
In the near future, Facebook will become a video platform. You bet! Video boosts Facebook engagement more than any other content.
Even if shooting video may seem a daunting task to be left to professional video makers, the new generation of smartphones allows you to record as a practitioner.
The following are some practical tips on how to make and publish video on social media platforms.
- Keep it short (2-4 minutes).
- Use a tripod to stabilize your smartphone or camera.
- Leverage the natural light whenever possible.
Welcome messages from chefs, testimonial reviews, and parties in the restaurants are great examples of videos to post.
9. Create a Facebook contest
Contests are another good way to gain more views on Facebook. To run a contest you just have to choose a prize, build and promote your contest page. That’s it! Very easy.
It is a way to reward loyal customers and boost Facebook engagement. Users will go on your restaurant Facebook page more frequently to see if they’ve won.
9. Show off your staff
In an age of social networks and robotic customer service, the human element is severely lacking. Put on display your amazing staff in the workplace doing their best to offer quality to the customers.
Showing off your cheerful staff also gives your restaurant major reputation points – happy workers convey a positive image about a business, and prospects will definitely take notice.
10. Monitor your page
Setting up your Facebook account and publishing content is only half the job – it’s also essential that you monitor what is happening on your page. There are many great free and paid management tools to constantly analyze your page. The best ones are Hootsuite and Buffer.
And don’t forget to check the Facebook analytics.