Getting your restaurant on TripAdvisor is very easy and requires just a few minutes. Here are the 4 steps to follow to have your business listed.
Today, TripAdvisor has become a real social network, which allows travellers to exchange photos, impressions, and reviews on hotels, restaurants, and tourist attractions. It is, arguably, one of the most powerful marketing tools to promote your business on the web.
Those of you who have already added a restaurant on TripAdvisor know how this tool is able to boost visibility on the Internet. In fact, it is enough to type the name of the business on Google to see their TripAdvisor profile appear among the first results. With its 2 billion unique visitors a year and the reviews that grow 50% year after year, it has changed the way prospects plan, book, and share their experiences.
According to research commissioned by the website, more than half of global users don’t make a reservation in a hotel if they haven’t first read the opinions of other travellers, and 80% of respondents don’t make any decision about a restaurant before reading 6 to 12 reviews. Therefore, let’s not waste any more time and see the 4 steps to follow to add your restaurant to TripAdvisor.
How to get listed on TripAdvisor
Adding a new restaurant to TripAdvisor is very easy:
- Go to http://www.tripadvisor.com/GetListedRestaurant.
- Fill the form with the full business details.
- Tap on Submit.
- Within 5 days, you will receive an email after the editor has reviewed the information.
Filling out the form
When you insert the information on the form, remember that you are creating the image of your restaurant, namely, what your prospects will read about your business. Fill all the fields and try to be as comprehensive as possible and especially honest.
In the description field, enter the strengths that characterize your business, your added value, those elements you already know to be appreciated by customers, those elements you care for every day and for which the structure is famous (genuine products, the family management, the atmosphere, the service). In short, everything that can hit the mind of your potential customer.
Present your business properly, but don’t try to entice people with something they won’t find in your place. Besides not being ethically correct, it is very dangerous. In fact, it would be rewarded with a very bad review that other users can see, making a negative image of you.
Make a good use of pictures
When you fill the form to list your restaurant, you will have the chance to add pictures of your business. Today, social media is almost completely based on images, because they have the ability to be understood much faster than any text. Researchers have measured that the brain is 60,000 times faster to process images than words. Other studies confirm that the presence of an image, along with a good title, in a social media post, greatly increases the number of clicks on a specific link. Therefore, exploit the power of pictures: pick the ones that most communicate the essence of your business and upload them.
Exploit the power of video
You can also upload a promotional video of your restaurant. Clearly, it must be short and designed in detail before being published. They play an important role today and are probably the most effective and penetrating into the minds of consumers. However, only videos created by a marketing expert are able to increase the reputation of the brand, optimize the lead generation, and loyalty of customers. Therefore, if you don’t have a good video, it is better to not upload anything.
My restaurant is already listed on TripAdvisor, what will I do?
Your business may already be on TripAdvisor for different reasons:
- Your guest wrote a review.
- You have been added by a TripAdvisor trading partner.
- A TripAdvisor editor listed you.
In this case, just go to https://www.tripadvisor.com/Owners, insert the name of your restaurant, and follow the procedure to claim your business.