The following are all the things you should know to make a well-designed restaurant business card. You will learn all the secrets to make sure it stands out from the crowd.
The business card should never be underestimated. In some circumstances it can have a great return with regards to visibility, especially during chance meetings or unanticipated events.
Sit back and take a few minutes to understand what you need before Googling “business card design” or “business cards printing” and recklessly spending any money.
Always try to understand before taking action.
Do restaurants need business cards?
Although it’s a dying marketing tool, business cards for restaurants are still a key marketing opportunity to engage those people who are not tech-oriented.
In fact, unless you are targeting only students, who are likely to find your restaurant contacts on your effective restaurant website, many people still prefer a traditional contact card.
A bit of history…
Business cards have a much longer history than you might think. It turns out that they are direct descendants of a centuries-old tradition, which has its roots in 17th-century France.
In those days, people left their business cards in silver trays placed in the corridors of the rented apartments. These cards, which reported the owner’s name and were often decorated with various elements, enabled the house owners to keep track of their visitors.
During the Industrial Revolution, from the 18th to the 19th centuries, came the new entrepreneurs, who constantly needed to share information and business contacts. They used plain and heavy paper with a practical and functional font. These cards were nothing more than the first version of modern business cards.
Basically, business cards assist entrepreneurs and managers both inside and outside the restaurant.
In the first case, if the client liked your restaurant, they will definitely return and recommend it to their friends. The best way to remind them to do so and to facilitate this task is to leave business cards near the cash register (in sight). While you prepare the check, the customer will look around, notice them and if they intend to return, will definitely take one. The rate at which you consume your business cards can be considered as an approval rating.
Don’t wait for extraordinary opportunities. Seize common occasions and make them great.
In the second case, when you are out of your restaurant, you should always be ready to hook customers. Influencers are always around the corner, and a kickass business card can make all the difference. Thus, I recommend always keeping some business cards in your pocket.
This doesn’t mean you have to print tons of copies and distribute them across the continent. Instead, give them only to those who probably won’t visit your website, otherwise you are just killing trees. In the US alone, every day more than 27 million business cards are printed out, and in 88% of cases are thrown away just one week after receiving.
Let’s see the characteristics that a business card must have to present a professional image that people will remember.
Restaurant business card: the top 8 characteristics
Everyone is competing to see who creates the most creative business card with the most “innovative features”. But is it all about creativity? Before giving some tips, it is useful to ask, what is a business card?
Always bear in mind that the main function of a card is to give contact information.
You have shaken hands with someone and gave them your card. They already know about your restaurant and just want a way to remember the name, contact information and how to get there.
The business cards are not leaflets or posters in 5.5 cm x 8.5 cm format. They are communication tools, but have specific characteristics and must be used in specific ways.
Let’s see the 8 characteristics of a great business card:
1. Let others know who you are quickly.
You have little space and, in a world overflowing with words, conciseness is the gift that people appreciate most.
Be concise and precise – get straight to the heart of the matter: it is the business card of your restaurant, isn’t it? Well, write “Restaurant” close your business name and avoid overloading it with information.
2. It must be legible.
Use fonts that are legible, clear and easy. Don’t write too small and be sure to use colors that are in harmony. Besides this, the graphic style must mirror your brand identity. Indeed, a memorable business card clearly communicates the contact information – it should not be a pop art painting.
3. Print them professionally.
Please, I’m willing to get on my knees: DO NOT USE YOUR PRINTER for your business cards. Instead, use a professional service. Printing cards is a matter of a few tens of dollars. Home-printed business cards convey a poor image of your restaurant. There many web services that print your business cards professionally and can save you a lot of money too, such as Vistaprint.
4. Use intelligent materials.
Remember that the business card should end up in someone’s wallet. If being creative at all costs you decide to use plastic, fabric or plexiglass (I’ve seen it before!), be aware that someone might have problems with keeping it in their wallet or pocket. I recommend using the classic material used for business cards.
Besides this, choosing the optimum weight is important to give a professional feel to the finished product. Usually a grammage of 300-350 g/m² is fine.
It’s always best to choose a matte paper. The choice of a glossy card presents a strong visual impact, but prevents those who receive it from writing on it with a pen.
5. Your contact information must be professional.
Don’t use an email address like “email@example.com” as it makes you look unprofessional. An effective business card presents an email address that is relative to the web domain of your restaurant. For example, you may have “firstname.lastname@example.org” or “email@example.com.”
6. If you can, be sure to add your social profiles.
Nowadays it’s not simply an option, but a necessity. If you have not yet realized the power of social network for restaurant businesses, you should seriously consider looking into the matter. Having one or more social profiles (designed, created and managed wisely) is as important as making them known to your customers. Even a QR code is not at all a bad idea.
7. Create an appropriate design for your audience.
Remember: “less is more”, as Americans say. Limit everything to what you need and don’t add anything more. Create a design that makes sense for your restaurant, include your logo and ensure it is in line with your brand identity.
The business card should be coordinated with the website design, logo and image the company wants to convey. With regards to the colors, they must always be the same. For example, if your web portal tends to be red and gray, your brochures, logo, tickets and so on should all be of the same colors.
8. It must be pocket-sized
The size of the business card is especially important: make sure that it can be easily kept in a pocket or wallet. Round, triangular, rhomboid or square business card are annoying and uncomfortable. They tend to spoil quickly and are often mistaken for clothing labels rather than cards.
The standard size is 8.5 cm. × 5.5 cm.
The creation of a business card is more complicated than you think.
I don’t want to seem overly conformist (as I’m not), but I invite you to be practical. Use creativity with common sense and don’t forget what the business card is actually for.
How to design a business card for a restaurant
The advice of an expert in graphic design is essential to achieve a final result that communicates your message in the best way possible.
Practitioners in the field have the expertise to seamlessly combine all items and give you valuable tips on choosing the most suitable material for printing. They can also do amazing things, like adding a QR code to give a digital dimension to your cards.
Websites like freelancer.com and fiverr.com are full of professional graphic designers at a low cost. They will create fantastic business card designs and help you differentiate yourself.
Business card makers
There are many stunning business cards generators out there, which are becoming increasingly perfect. For example, you might use Canva to create a good card.
However, I recommend hiring a professional graphic designer – want to know why? Simply because only an expert can create a business card consistent with your identity. See the image above.
I bet it took you less than one second to realize that the owner of this card is a McDonald’s employee. That’s because its graphic style mirrors the brand identity of the company. “Recognition” must be your main word.
Where I get inspiration?
I will share with you some business card templates that may help you to come up with some brilliant ideas. Go to Vistaprint.com.