Once, I asked my client, who ran a Pizzeria in Dubai: “Who is your target customer?” He said: “All pizza eaters.” In that moment, I realized that I had to start, not from a web marketing plan, which was the reason I met him, but from the rudiments of marketing. There is no worse thing […]
About one year ago, I was in Barcelona, Spain to attend an event, organized by Ferran Adrià Acosta – according to Time magazine, he is one of the best chefs in the world. One night, I asked the front office manager of the hotel, where I stayed, if there was any good place around to […]
Once, my friend and I were driving around the city centre of Milan, looking for a place to have supper. He said: “Please, search on Google La Rotonda restaurant and get the address; it should be here somewhere. They make an amazing grilled beefstick.” After I did the research, I informed him the restaurant didn’t […]
Now, you have found the perfect restaurant location, and it’s time to roll up your sleeves to furnish and decorate the space to improve customer experience. This is marketing, you bet! It is part of what F&B experts call, “Restaurant Concept Development“, and should be an important concern for restaurant managers and owners. The interior […]
Getting your restaurant on TripAdvisor is very easy and requires just a few minutes. Here are the 4 steps to follow to have your business listed.