Once, I asked my client, who ran a Pizzeria in Dubai: “Who is your target customer?” He said: “All pizza eaters.” In that moment, I realized that I had to start, not from a web marketing plan, which was the reason I met him, but from the rudiments of marketing. There is no worse thing […]
How to appear on Google Maps
Once, my friend and I were driving around the city centre of Milan, looking for a place to have supper. He said: “Please, search on Google La Rotonda restaurant and get the address; it should be here somewhere. They make an amazing grilled beefstick.” After I did the research, I informed him the restaurant didn’t […]
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