Here is a little trick to improve customers’ waiting experience in your restaurant through a paging system.
How many times did you get frustrated seeing your customers go to a competitor down the street as you had no available table? Too many times, I know. And if you think about the money you are losing yearly, you will fall into depression.
Fortunately, there are better ways to move diners in and out than the scare-guest paper list. In the high-tech era, long lines can be a tremendously useful marketing tool. In fact, simply providing your queueing customers with pagers that alert them once the table is ready will stimulate guests’ loyalty as well as increase sales.
I’m talking about small buzzers tailored for restaurants that will manage the queues with ease.
Let me explain further.
Restaurant pagers: How does it works
Step 1. When the restaurant is full, the manager or the waiter in charge gives a buzzer to the customers seeking a table. In this way the guest can unwind or even leave the eatery.
Step 2. The manager calls the customer when the table is ready by pressing on a transmitter base the number of their handheld pager.
Step 3. The guest receives a vibration/sound/lighting signal to the pager to inform them that the table is ready.
Restaurant pagers: the customer’s point of view
Let’s get in the customer’s shoes. It’s Friday, 8.00 pm, and my friends and I are starving. We search on Google for a place to eat, and your effective restaurant website pops up among the first results along with your TripAdvisor profile. After looking at reviews and general information, we locate your business on Google Maps, and we get to your restaurant.
Upon arrival, you as the restaurant manager (or forketer) inform us that there are no available tables and we should wait for about 40 minutes. And at the exact moment I’m about to say “Alright! See you next time” as I’ve noticed another small restaurant just in front of me, you take out a pager with a smile on your face.
You explain us to that we can go somewhere else to have a drink, and when the table is ready the pager will give off a pulsating red light and vibrations. My friends and I, after goggling at the strange buzzers, all agree that it is useless lining up in another restaurant – and much better to sip a drink while waiting for the table.
Keeping ourselves occupied with a beer and not feeling the pressure that someone may steal our tables, the 40 minutes run out fast. Next time, I’ll definitely keep this place in mind when I don’t have a reservation elsewhere.
What are the advantages for your restaurant?
Restaurant pagers are the mainstay of a queue management system. These simple beepers can distract your customers from long lines and make the waiting experience an added value.
Buzzers are able to reach up to about 2 kilometers from their transmitting base. They create a bond between the customer and the restaurant, and allow guests to stroll instead of eagerly awaiting their turn, putting pressure on other diners. In a nutshell, pagers for restaurant will do the following:
• Customer satisfaction
• Table turnover
• Long queues
• Noise and voices
• Staff productivity
• Quality of service
• Restaurant environment
If you are already using restaurant pagers to manage your impatient customers, share your experience with us using the comment box below.